Search engine optimization (SEO) is a process aimed at improving a website’s ranking in organic search results in search engines. When a website ranks high,the more visitors it will get. SEO started way back in the 90s when search engines were first introduced. Now,after many years,it has become a continuously growing industry and a highly important marketing strategy.
It goes beyond having a technical understanding of how websites work. For a website to rank well,it has to have high-quality,well-optimized content that specifically targets your audience’s needs. In addition,it has to be worthy of getting linked to other high-ranking websites. Taking an SEO training course in Hong Kong can help further your knowledge.
Basic Vocab: On-page vs. Off-page SEO
On-page or on-site SEO means optimizing your own website to see organic search results. Everything that you work on your own website â such as URL structure,headings,meta tags,structured data,website speed and size,and content,among others â are all part of this process.
Off-page or off-site SEO,on the other hand,involves the activities you have to do to increase your website’s SEO authority by getting backlinks from other quality websites. This is done through guest blogging,producing valuable written content,social media efforts,email outreach,submissions,and collaborating with influencers that have a huge following,among others.
The Main Point
SEO is all about creating resources that are valuable to both the users and search engines. Invest the right amount of effort to increase user interaction to improve your rankings. Engage with your audience and you’ll surely enjoy the results.
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